What We Do
What we build and operate.
Each one feeds the next. The prices we make are what we trade, and the audiences we bring land on the platform we built.
Market Data & Odds Pricing
We turn the whole betting market into one comparable price.
We price against sportsbooks, exchanges and prediction markets continuously, matched to one canonical view of every fixture, team and player. On top of that sits our own estimate of fair value - what a market should be, independent of any one book. This is Betstamp, our sports market-data business.
Trading & Market Making
We trade the gap between fair value and what the market is showing, on our own account.
We quote and make markets on exchanges and prediction markets, priced off our own view of fair value.
iGaming Technology
We build and run the technology behind multiple online casino brands.
Accounts, payments, compliance and back office, built once and shared across every brand on the platform.
Acquisition & Media
We grow audiences through owned media, affiliate marketing and paid acquisition.
We publish our own media properties, run an affiliate program, and buy paid traffic against both. Because we own the platform those users land on, we can follow a click through to what it was actually worth.